#WeMakeEvents Slovakia — Global Day of Action

On September 30th, 2020, the global #WeMakeEvents movement united the live events community in a worldwide campaign to raise awareness of the challenges facing the sector during the COVID-19 pandemic. As part of the Global Day of Action, venues, cultural institutions, landmarks, and significant buildings around the world were illuminated in red to show solidarity with the people behind live experiences.

As the process coordinator and campaign representative for Slovakia, I led the local coordination of the initiative — connecting venues, cultural institutions, and building representatives to participate in the global light-up action.

Alongside project coordination, I managed communication and ensured delivery of the campaign locally. I handled public relations, media and public representation of the campaign, helping to amplify the voice of live music industry.